The importance of creating a social media plan for businesses
We’re in the age of social media. As of 2018, there are 3.196 billion social media users in the world. That’s a huge audience to market to!
In order to set your company up for success, having a social media strategy is important. While Circuit Media has been on Facebook, Twitter, and Linkedin for some time, we recently created an Instagram account using our knowledge of planning importance. Below are a few reasons why a social media plan should be your first step:
Consistency is key
A social media plan can be a lot like a marketing plan, you have to keep the details in mind and ensure that everything remains consistent throughout all platforms. Create guidelines to make sure your voice stays uniform across messages, especially if there are multiple people running a social media account. This also ensures that you don’t wander off in a different direction but stay on message for your brand.
When creating your message, remember to leave some room for optimization! You can always make adjustments based on what works and doesn’t work.
Narrow down your focus
It can be easy to feel overwhelmed later on when the focus of your message isn’t clear from the beginning. Save yourself time and energy later on by narrowing your vision early in the process. Determine the types of posts you want ahead of time to stay on track and keep yourself accountable. Ask yourself: What do you want to do right, and what do you want to promote?
If there’s more than one person running an account, making collaboration easy through your social media plan will be key to staying consistent and providing a narrowed focus. If a client is involved, having a plan in place will also provide your team with clear expectations. In both instances, having a clear and concise guideline in place will make it easier to collaborate and eliminates uncertainties.
Collaboration methods can include anything from setting weekly meetings to establishing team goals.
Circuit Media has created social media plans for platforms such as Facebook, Linkedin, Instagram, and Twitter. If you have any questions or would like to speak to one of our social media experts, contact us at [email protected] or (303) 292-1212!