NAICS CODES: 541613, 541430, 512110

What You Say Matters Anti-Stigma Campaign


Denver Department of Public Health and Environment




Community Mobilization Plan

Fact Sheet

Language Guide

Metrics reports



Brand Strategy / Marketing


Graphic Design

Media Buying

Project Management

Videography / Photography

This campaign won a 2023 National Association of Government Communicators Blue Pencil & Gold Screen Award in the category of best public affairs print piece or collection.

Project Summary

Develop a mental health campaign to encourage the City of Denver to be more intentional with the words we use.


This project addressed the stigma around behavioral health, specifically the language people use around serious mental health conditions. We developed the campaign, “What You Say Matters”, as an effort to challenge the everyday language people use that may dismiss or hurt those around them going through a challenging time with their mental health. We hoped the messaging of the campaign would encourage more considerate language that would make those with personal experience feel better understood, thus making them more willing to talk about their condition and eventually seek services. It is work that impacts our community greatly.

Sample Advertisement