Circuit Media served as pro bono social media support for more than four years for the Center for Plain Language. After designing two new specialized social media series for the Center, Fix It Fridays and Wisdom Wednesdays, CM was able to grow the Center’s social media presence and increase interaction by significant amounts within the first two months alone. Impressions and profile visits on the Center’s various platforms skyrocketed by roughly 90% on some platforms with an even more dramatic difference on the Center’s most popular social profile — Facebook. After establishing this longtime and trusted partnership with the Center, CM was approached with an ambitious and critical project for this nonprofit. The Center needed to refresh and redesign its branding, including creating some branding from scratch for the Center’s annual Federal Report Card. The nonprofit organization came to us with goals and targets to hit with the new look — specifically, they needed to increase the vibrancy and approachability of their branding while updating the overall look and feel of the existing logos. And they needed to get it all done as quickly as possible — within two months.